Porter Bilger & Associates, LLC

I’m a fan of Seth Godin, author of many business books.   To those following new media and marketing, he is the one to follow.   I can’t recommend enough his recent book “Meatball Sundae.”   It is a must read!!  

In a recent blog “The Problem with Non,” Seth was very critical of nonprofits and their unwillingness to take advantage of new media.   These web tools are available to all for minimal cost or even free.    Money and lack of resources are not excuses that justify passing up the new communication vehicles that exist today on the internet.  These tools can engage volunteers in new ways.   They can raise money in new ways.  They can offer innovative collaborative opportunities… 

Not only is marketing changing - Philanthropy is changing.  Volunteer engagement is changing. 

So, this is a challenge to all non-profits – it is time to get on board and jump into the new media world.  As Seth states, “the people who work for nonprofits are too talented to waste this opportunity because they are paralyzed in fear.”